We appreciate your valuable feedback. It is unfortunate the tape didn't meet your expectation. We would like to offer some product information to improve your experience. Apply the first few inches with the sticky side down and liner side up, applying pressure to secure. Unroll a foot or two at a time to keep the roll length manageable. Repeat until tape is installed. Roll the tape with a weighted hand roller for a secure bond to the substrate. When cutting the tape, use a utility knife Model# 10-218F to cut through the release paper. Once the flooring is ready to be place, pull the release liner paper away, place the flooring, roll the flooring into the pressure sensitive tape to secure. - Customer Care