Typically the rug will lay flat within 1 to 2 weeks on its own, however, if you would like to hasten this process, we recommend placing a dampened towel over the area and pressing with a warm iron to steam. This is the method we use in our facility to remove creases from the rug. You may also lightly mist the backing, and allow the rug to dry thoroughly before turning it back over, do not soak. Thank you