Hello, we're sorry to hear about the frustrations with your rug. This issue that you're experiencing is very common with wool rugs. This collection is made of 100% wool and shedding is likely to occur. To reduce excessive shedding, vacuum your rug 1-2 times per week in the direction of the pile. Shedding should diminish within several weeks. Please review our guide on shedding - https://safavieh.com/rug-care-and-cleaning. If you need further assistance, please contact our Client Service Team at https://safavieh.com/contact.