We appreciate the feedback, please understand that all wool rugs shed. To reduce excessive shedding, vacuum your rug 1-2 times per week in the direction of the pile. Shedding should diminish within several weeks. Please review our guide on shedding - https://safavieh.com/rug-care-and-cleaning. For assistance please contact our Client Service Team, link provided - https://safavieh.com/contact . Thank you for your review!