Please keep in mind that rugs have a light side and dark side. The pile opens up after a few days out of the packaging. You can rotate your rug 180 degrees to see if it changes the tone (this is the light side and dark side scenario). The natural or electrical light (and depends on the type of electrical light) may also adjust the color hue of the rug. Last but not least, please keep in mind that monitor and PDA settings may affect the colors. Even though we provide a number of images, there are more in rectangle sizes that may show the colors more. Furthermore, we carry this rug instore as well and the video show the color more to it's true self - once again keep in mind that monitor and PDA settings may affect the contrast/brightness based on your settings:
https://www.homedepot.com/p/Home-Decorators-Collection-Silk-Road-Red-8-ft-x-10-ft-Medallion-Area-Rug-30907/312339361