Hello! Thank you for taking the time to review our product! I apologize for any inconvenience with our product. The UPC stickers were designed to aggressively stick to the back of the panel as required for all Genesis stocked product. We have had customers that would prefer to flip the panel over and use the back of the panel as the front of the panel but the Icon Relief was designed to have the carved geometric design come out towards the floor. If you wish to install the panels the opposite way, and remove the sticker, you can use any method you prefer (putty knife, water and cloth, peeling back with utility knife, etc…). We do not recommend using any abrasive cleaners as it may damage the tiles. If you prefer the design from the back of the panel, but do not want to remove each UPC, you may prefer our Icon Coffer Genesis panel as an alternative option. The geometrical design on the Icon Coffer is pressed up into the panel rather than extruding out towards the floor. If you have any further questions, feel free to contact our customer care department directly at 800-434-3750. We would be happy to assist you!