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    Discontinued   Directions2: Strategic Management and Marketing for A/E/C Business Development (Enriched and Expanded Second Edition)

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    • Description

      Marketing and Business Development are not two separate and different activities as many in the Architecture, Engineering and Construction (A/E/C) business sector seem to think. Instead, you use "The Marketing Process" to plan, organize and execute more effective Business Development activities and programs. “Directions2” will tell you how and why in great detail which you can follow step-by-step whether you are an established older professional, or an eager new Architect, Engineer or Contractor. Dick Rodgers has personally and formally introduced "The Marketing Process" to four business sectors: Restaurants & Food Service (NRA), Intercollegiate Athletics (NCAA and The Coca-Cola Company), Forestry (U.S.D.A. Forest Service and SAF), and now Professional Business Development for Architecture, Engineering and Construction in “Directions2”. He has performed business development and marketing services in a still-active client relationship with The Coca-Cola Company globally since 1960. He also is PT Associate Professor in the Georgia Institute of Technology 's College of Architecture where he innovated and now teaches AEC Marketing & Business Development.

      • Architecture, engineering and construction business
      • Business development
      • Reference
      • 461 pages
    • Specifications
      Binding :
      Publisher :
      Richard K. Rodgers
      Returnable :
    • Reviews

      Ratings & Reviews

      100% of customers recommend this product
      Out of 5:
      • Great roadmap for remodeling business marketing
      • February 14, 2014
      • Recommended Product

      This workbook style handbook helped me develop a remodeling business marketing strategy, and then a tactical plan for implementation. It walks you thru step by step what you need to identify or decide without a lot of extraneous stuff. This is not a collection of things to try for marketing, but a strategy planning guide that helped us identify our unique market advantages and then build out monthly tactical steps to implement our plan. Now we have a document we can refer to whenever we're thinking about spending money on advertising or sponsoring an event to make sure it really meets our goals. And when I review the plan monthly I see quickly what I'm doing right or missing. Best tool I've found at Home Depot.

      Pros Lots of Features, Easy to Use, High Quality


      55 to 64, Male
      2 out of 2 people found this helpful
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      By: AlantaRemodeler
    This item has been discontinued The Home Depot no longer carries this specific product.

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